20/09/2007
CERATIZIT is expanding – the company heads for a turnover of one billion
Member of the Board Wolter explains the vision 2012 on the occasion of EMO CERATIZIT |
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Where the big players of the sectors meet, the Luxembourg carbide expert CERATIZIT is also present: at EMO. Thousands of interested expert visitors confirm the assumption of Member of the Board Thierry Wolter: “CERATIZIT is more than just an alternative to the big three“.
At the EMO press conference Wolter continues: “Our group has set a course of above average expansion. There are new sales offices in Mexico and Spain as well as our first acquisition in the USA: Newcomer Products Inc.” Wolter emphasized that concerning acquisitions, growth was not the number one priority, but finding suitable companies. “New companies have to adapt to the CERATIZIT group strategically, culturally and also financially.”
Ambitious turnover goal
Today CERATIZIT is the number five in the world market. Member of the Board Wolter emphasizes his approach of excellence: “We prefer to be the number one in selected segments, namely in mechanical engineering, aerospace, oil industry and automotive industry, than the number three in total."
In particular he pointed out the vision 2012 which also includes a goal with regard to the turnover of the CERATIZIT group: “We are most certainly talking about a billion Euros here.“ Two thirds of this figure will be generated by the cutting tool division, and one third by the wear part section.
Innovative sector ‘coatings’ and saxophonists
Wolter sees an enormous potential in the innovative sector of coatings: “A lot is still possible." He pointed out: “You need to be a certain size as a company to be able to allow for research and development, so that what is happening on the front of these small inserts may be understood. And in the meantime this size has been reached by CERATIZIT, which is why we are so innovative.”
This particular clarity and power of innovation are also reflected in the generous CERATIZIT booth. It is dominated by ultra-light constructions interspersed by info islands with illustrative technical exhibitions on the segments of CERATIZIT, much resembling a modern technical museum: the expertise of CERATIZIT on show for its customers. The customers were also enthusiastic about the three girl saxophonists in the HyperCoat dresses. Even the senior managers were carried away by their lively pieces of music and spectacular dancing.
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