CERATIZIT's very own rock band Metal Injection is made up of employees working at the tool manufacturer and was founded almost 15 years ago. Since then, colleagues from the Research and Development, IT, Technical Training, Logistics and other departments have met regularly after work to let their inner rockers out to play. Dr Uwe Schleinkofer is one of the band's founding members, and you could say he's been working in heavy metal for many years as Director R&D at CERATIZIT, where he focuses on innovative developments made of carbide.
His latest assignment was metal-based as well, though more in the figurative sense – Uwe was asked to write a follow-up to the band's successful hit "CERATIZIT (This is it)", which would be used as the music for our "Just Our Thing" campaign. "'Just Our Thing' covers so many aspects of our services, and we wanted the new song to reflect this multi-faceted approach. The lyrics are all about the things we set in motion for our customers, day in and day out. When it came to the musical ingredients, we put a catchy riff together with irresistible vocal and instrumental harmonies, high-octane grooves and a refrain that we hope will stay in listeners' minds for a long time to come!", says Uwe, who wrote both the music and lyrics for the new song.
