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‘CERATIZIT – It’s Tool Time!’: Prime-time event focussing on cutting tools

CERATIZIT launches new TV show-style format

In these times where trade fairs are few and far between and direct contact with the customer is much more difficult, innovative approaches are required to reach our target groups. In light of this, the CERATIZIT group has developed a new presentation format that provides its customers with the ideal mixture of information, entertainment and interaction, all in a stylish TV-show format. ‘CERATIZIT – It’s Tool Time!’ is due to launch on 26 November 2020.

What’s the idea behind it? 

Viewers can look forward to a 45-minute show which aims to inform and entertain at the same time. The main characters will be the cutting tools, but the audience will also be given lots of interesting glimpses behind the scenes at the tool manufacturer. For example, there will be a live link to Paris for the opening of the new Innovation Center, where the innovative High Dynamic Turning technology and FreeTurn tools will be developed in future. 

Live links to the machine

Of course, we will be using this opportunity to send a few chips flying. The viewers will be given exclusive insights into the machine, which will be used to machine a complex component using the revolutionary High Dynamic Turning process. Since advances are constantly being made in HDT, the audience can also find out about the current state of affairs – including the very latest news, which, until now, has been ‘top secret’. 

Fascinating exchange of knowledge

As well as HDT and FreeTurn, ‘It’s Tool Time!’ will be dedicating plenty of airtime to other topics. For example, experts will be on hand to explain what methods can be used to make production processes more efficient. A must-see for all manufacturing companies whose processes have not yet been exploited to their full potential. This information is sure to be helpful for viewers, particularly at the moment when there is an increased need to focus on sustainability. 

Want some more in-depth insights? 

Since there is not enough time to discuss FreeTurn and the product innovation in detail without overrunning, CERATIZIT will also be broadcasting two 45-minute ‘insight’ programmes after the 45-minute ‘CERATIZIT – It’s Tool Time!’ show. These allow ample time for discussing every topic, always with the winning combination of in-depth information and entertaining TV-show presentation. It’ll be well worth tuning in! 

Anyone that doesn’t want to the miss the first broadcast of CERATIZIT – It’s Tool Time on 26/11/2020, should be sure to register in advance at www.itstooltime.tv.  

CERATIZIT with passion and a pioneering spirit for hard materials

For over 95 years, CERATIZIT has been a pioneer in developing exceptional hard material solutions for machining and wear protection. The private company, with registered offices in Mamer, Luxembourg, develops and produces highly specialised cutting tools, indexable inserts, rods made from hard materials and wear parts. The CERATIZIT Group is the global market leader in various application segments and successfully develops new carbide, cermet and ceramic grades, such as for wood and stone working.


With more than 8,000 employees at more than 30 production facilities and a sales network with over 50 branches, CERATIZIT is a global player in the carbide industry. The company's international network includes subsidiary Stadler Metalle and joint venture CB-CERATIZIT.


The technology leader is continually investing in research and development and holds more than 1,000 patents. Innovative hard material solutions from CERATIZIT are used in various sectors, including mechanical engineering and toolmaking, in the automotive and aerospace industries and in the oil, gas and medical industries.



Press contact Communication Cutting Solutions by CERATIZIT

Norbert Stattler

CERATIZIT Deutschland GmbH
Daimlerstraße 70
DE-87437 Kempten, Germany

Tel: +49 831 57010-3405