Fifteen seconds of a razor-sharp guitar riff and a few deep-hitting keyboard sounds are all it takes before listeners are hurtled straight into the new song by CERATIZIT's rock band Metal Injection. Blending the bell-like tones of a Rhodes piano, distinctive vocals and lyrics introducing CERATIZIT's "Just Our Thing" campaign, this song has an irresistible impact on the ears. "The 'Just Our Thing' campaign covers so many aspects of our services, and we wanted the new song to reflect this multi-faceted approach. The text is all about how our customers can enthusiastically say 'Just our Thing' every day when CERATIZIT helps them overcome their challenges," says composer Dr Uwe Schleinkofer, who as Director R&D at CERATIZIT has been responsible for innovative carbide developments for many years. "When it came to the musical ingredients, we put a catchy riff together with irresistible vocal and instrumental harmonies, high-octane grooves and a refrain that will hopefully stick in listeners' minds for a long time to come!", explains Uwe Schleinkofer.
